Thesis vs book

13 May 2013

In my previous post, I asserted that ‘a thesis is not a book’ without offering any grounds for this claim. In this post I shall substantiate my claim by describing and commenting on the main differences between a typical thesis and a good scholarly book. Obviously, some theses are more book-like than others while a fair few academic books are not particularly good in their scholarship and/or in their authorship.

start-bridge

Purpose

Thesis: To test the student’s competence and establish academic credentials.

Book: To communicate ideas/research results.

Comment: The difference in purpose, as in author and readership (below), means that the thesis and monograph are profoundly different.

 Form

Thesis: Often book-like but usually amateur in appearance.

Book: It is a book and normally is produced to professional publishing standards.

Comment: Producing a book-like thesis is risky but may be unavoidable. My previous post explores this issue.

 Length

Thesis: Often a lower limit, but not always an upper limit (sometimes the assumption being that the greater length, the greater the scholarship).

Book: Limited by market forces (printing cost, shipping weight, retail price, reader expectations, etc.)

Comment: The whole issue of book length (and word count) is explored here.

 Author

Thesis: Student (writing to pass scrutiny and assert academic credibility).

Book: Writer (aiming to communicate but with obligations to readers).

Comment: Arguably, the student is an involuntary author whereas the writer has choice (but that is to deny the enduring power of the old adage ‘publish or perish’; teachers have other obligations but researchers especially are chained to a publication treadmill).

Readership

Thesis: Panel of examiners tasked to evaluate the student.

Book: Colleagues and anyone else interested in the subject and in learning.

Comment: The difference in readership (between a group that is known and self-contained and one that is amorphous, undefinable and largely anonymous) is subtle but means that the thesis and monograph are profoundly different.

Focus on

Thesis: Author (the student, who is being examined).

Book: Reader.

Comment: Again, the difference in orientation creates a subtle but profound difference between thesis and book.

Scholarship

Thesis: Exposition required (to demonstrate knowledge).

Book: Absorbed and built on (to frame discourse).

Comment: Theoretical framework is not the only issue here but it is a major one that I explore in greater detail here.

Approach

Thesis: Defensive exposition (to panel of examiners).

Book: Open disclosure (‘selling’ an argument/research results to often unknown and possibly sceptical peers).

Comment: Another reason for the subtle but profound difference between thesis and book.

Treatment of subject

Thesis: Often highly technical and very detailed.

Book: Avoids unnecessary technical detail.

Comment: Many factors are at play here, not only length and approach (as above) but also things like how experienced the author is as a writer. That said, remember that we are comparing the typical thesis and a good scholarly book; there are plenty of experienced authors with an obsession with detail.

Language

Thesis: Often obscure, abstract and heavy on jargon.

Book: Clear with judicious use of technical terms where needed.

Comment: As per treatment of subject (above) but substitute ‘impenetrable prose’ for ‘an obsession with detail’.

Structure

Thesis: Often progressive recitation (along a preordained railway track).

Book: Organic unity, with narrative thread drawing the disparate elements together.

Comment: Arguably, the difference is more about the author’s skills and experience as a writer than any inherent distinction between thesis and book.

Narrative flow

Thesis: Orderly exposition but argument not built; often excessive signposting.

Book: Builds argument, linking chapters with subtlety; has pace and momentum.

Comment: As per structure (above), i.e. more about the writing skills and experience (less likely among new authors).

Ending

Thesis: Often ends quite abruptly.

Book: Wrapped by conclusions.

Comment: Structure and narrative flow (above), hence writing skills and experience, are usually at work here.

Methodology

Thesis: Detailed description required.

Book: Description only if and when relevant.

Comment: Methodology has much the same role as theory – see scholarship (above).

Referencing

Thesis: Often far more than strictly necessary.

Book: Only what is necessary.

Comment: Excessive referencing is typical of the ‘exam bunker’ mentality found in many theses but is not unknown among experienced authors. Unfortunately, every citation is a ‘speed bump’, reducing the readability of a text.

Quotations

Thesis: Necessary, often extensive.

Book: Limited use.

Comment: Also typical of the ‘exam bunker’ mentality is excessive quoting of the work of other scholars (both in length and frequency). Usually, students can get away with this in a thesis but the same excess in a published work (whether a book or article) could provoke accusations of breach of copyright and ‘fair use’.

Evaluation before completion

Thesis: Feedback from supervisor; final assessment by panel of examiners.

Book: Publisher’s commercial assessment, peer-review process and editorial input.

Comment: The difference in part relates to readership (above) but never assume that the commercial interests of a publisher and the academic needs of an author are completely aligned (far from it). A detailed description of editorial input begins here.

Evaluation afterwards

Thesis: Formal defence.

Book: Reviews published in journals and other external forums.

Comment: As per evaluation beforehand (above), readership plays a part but ultimately purpose (above) is especially important here.

footbridge

Where now?

As you can see, there are differences between a typical thesis and a good scholarly book. However, every thesis is different, likewise every monograph. The question is, then, where does your thesis fit in this matrix and what do you need to do to transform it into a career-building book?

Time to put on your analyst’s hat and start planning. In a subsequent post, I shall follow this process.


Advances

24 November 2010

The arrival of advance copies of a book is a special moment. Emotionally, the book is out; it is real. This is the moment to feel it was all worthwhile (and to brag just a little).

There is more to advance copies than feeling good and bragging, however. They have several other purposes.

A final check

For the publisher this is a last chance to discover and rectify errors. True, the book is printed so any changes are limited unless reprinting is decided upon. But should this be necessary (or, say, an errata slip inserted in the book), then at least this can be done before the books are shipped all over the world.

Review copies

Sometimes, publishes will send advance copies of the book to a few key journals as well as to the news media. Timing is critical here. Some publications like the Library Journal in the U.S. will only accept new titles for review several months ahead of publication, the idea being that the review is before publication of the book. It may be impossibly early for ordinary advances copies to be used here and instead such early review copies are usually galley proofs but today it is just as easy (if not more so) to deliver an ‘advance copy’ specially printed by a POD printer ahead of the main litho printing.

The news media also want early review copies but here timing is even more tricky. The essential nature of the media is its short attention span and the ephemeral nature of its product (today’s news is tomorrow’s fish-and-chip paper, as we used to say). As such, any news or reviews of a book carried in the press tend to be within a few days of publication; review copies may well have been sent to the journalists only a week before. As such, publishers will only send copies to the media when they are certain that sale copies of the book will be available within a few days. Given the vagaries of shipping times, then, the publisher may judge it wise to hold back on sending such advance copies to the press or instead may send these advances but request an embargo on coverage until after sale copies of the book are available.

Obviously, such time sensitivity and media awareness only relates to those few academic books that are either timely and/or controversial.

Marketing copies

A common use for advance copies is as conference exhibits. For instance, in my own field, a key conference held each year in late March is the General Meeting of the (U.S.) Association of Asian Studies. Among the several thousand delegates attending will be librarians scouting for interesting additions to their collections. Also there will be teachers scrutinizing the latest titles in their field and deciding which (if any) should be adopted for course use in the new academic year. Ensuring that an advance copy is on view at the conference can have a major effect on sales.

For this reason, too, it is common for a publisher’s distributors to want copies of the book ahead of arrival of their shipped copies.

Reference copies

Given the competing demands for copies of the advances, it would be easy for the publisher to end up with none. This happened to me recently when inadvertently our only remaining advances of a controversial new title were exhibited and then sold at a big conference. Afterwards, it was embarrassing that I had no copy on hand when discussing the book with various concerned parties. Reference may not be a glamorous use of advance copies but it is an important one.

Author advances

That said, all things considered, in my opinion the prime use of advance copies is to reward the author with a foretaste of things to come. The hard grind finishing the book is over but equally important is the author’s promotion of her/his book in the months (and years) that follow. This vital contribution to the success of their book is not appreciated by most authors. (More about this in a later post.)

Authors may not get all of their author copies before the main shipment has arrived but it is usual that they receive one or two copies. Of course, any serious bragging at the book launch requires delivery of the main shipment (one point of the launch being to sell lots of copies to those attending) but often these advances are very useful to authors, arriving just in time to be shown at an important meeting or job interview.

Now

But such meetings and interviews are in the future.  It is now that the bell rings at the reception counter of your workplace. A courier stands there with a brightly coloured package. You sign, barely noticing as the courier leaves. Inside you can feel the copies. The Book, it has arrived, your child is born.

Enjoy the moment while it lasts. Getting a few advances from the printer is quick by courier but, as we shall see, shipping the rest of the copies to the warehouse and then out into the libraries and bookstores can take forever (or so it feels). More about that in my next post.

(Post #9 of the Printing section of a lengthy series on the book production process, the first post of which is here.)


New review in Learned Publishing

4 June 2010

Our book gets the thumbs up from Anna Marie Roos (University of Oxford) in the latest issue of Learned Publishing (vol. 23-2, April 2010). Dr Roos begins by referring to the dire state of academic publishing:

‘Publish or perish’ is the mantra for academics wishing to get a job, to get tenured, to get promoted, or to secure that plum grant or university position. As competition for academic posts becomes increasingly stiff, growing numbers of new PhDs and DPhils are submitting modified versions of their doctoral dissertations to academic publishers, who themselves are facing market recession and competition from electronic media.

However, all is not doom and gloom; she continues:

But all is not lost. Editor-in-Chief Gerald Jackson and his colleague Marie Lenstrup, who directs ASBS Netherlands, a book publishing consultancy, have written a clear and accessible new guide to getting published for the academic author in the humanities and social sciences. What makes this volume different from comparable titles on the market is that it is written by industry insiders, who are familiar with guiding academic authors through the publication process.

Their guide, designed for ready reference, covers the practicalities of academic publishing in a clear and accessible manner. Jackson and Lenstrup begin with a description of the roles of the staff behind the scenes at the publishing house, going on to discuss the interplay between the expectations of author, publisher, and reader for different types of academic books, ranging from monographs to successful cross-over books for the general market. They also cover one of the most important, yet usually overlooked, topics in academic publishing: how to choose a great title.

There is much more that Dr Roos likes about the book (and nothing she dislikes), for instance singling out something that took me quite some time to prepare:

The authors’ chart covering the main differences between a thesis and a monograph is one of the best I have seen; it should be a large-scale poster put on every new faculty member’s door.

Thereafter, Dr Roos picks up on a point made by several people reviewing our book, its rarely heard advice to authors to get out there and promote their book (and offering tools to do so):

There follows a very well-considered chapter on promoting one’s own book – something that introverted academic authors often neglect. As publishers quickly lose interest in new titles after they have been out for six months, the authors remind us that it is really up to the author to get his or her book out there.

Dr Roos concludes by writing ‘Getting Published is well organized, clearly written, and reasonably priced; it should be on the academic author’s bookshelf.’ I’d have liked her to write ‘it should be on every academic author’s bookshelf’ but we cannot have everything now, can we?


Who proofs

27 February 2010

I believe that my last post established the need to proof your book. The question is, who should be put to do this tedious work? You. Sorry, but that’s how it is. Your involvement is unavoidable.

The buck stops here

Whether or not your publisher proofs your book (and my guess is that most do, sometimes by employing an outside professional proof-reader), the ultimate responsibility for checking the proofs lies with you. Subsequent book reviewers may sniff at the failure of the publisher to properly edit your book, but you will be blamed for making the original error.

Likewise, the typesetter keeps an eye open for the conversion errors discussed in my last post but ultimately it will be your responsibility at the proofing stage to pick up any such problems.

Why? To be sure, there is the wider issue of whose work is this (an issue I should have addressed under editing and will get back to). But ultimately it is your book that is being published. You own it, you too are responsible for its success. And, as such, in the words of Harry Truman, ‘The buck stops here’.

Avoiding humiliation

A sense of personal ownership and responsibility may not be the only motivation, of course. A powerful – and personal – reason for authors wanting their books properly proofed before printing is to avoid later embarrassment (not to say humiliation).

All of us will have suffered the temporary humiliation of discovering we have spent the whole evening at some public event with our trouser buttons undone, a breadcrumb dangling under our nose, whatever. But longer lasting, even more public humiliations are waiting in ambush, promising ever after to haunt you. The most damaging of these for an academic author can be the book review.

Seriously, would you want a review of your book to conclude on this note?

Correspondingly, editing seems to have played almost no role in the production of this book. Countless grammatical mistakes and other errors mar the text. Important and commonly used words are misspelled, such as ‘dominos’ [sic] (p. 117).  There are also numerous small errors of fact and usage – sometimes the author mistakenly refers to Walter W. Rostow (pp. 5, 8, 129), and at other times, correctly, to Walt W. Rostow (p. 121); in one paragraph (p. 12) the author refers correctly to “the Tengku,” meaning Abdul Rahman, but a few lines later, confusingly, to “the Tungku” (a “tungku” is a trivet or brazier). These errors aside, the author has identified a topic of genuine importance, and his new book will no doubt stimulate much additional scholarship.

Mind you, the above review may not be fair; this may be yet another carping book review for which there is a long tradition in the academies. I have no idea in this case. Fair or not, such a public drubbing is not exactly a great career booster (or a good way to start the week).

(I should add that one review of our own book wasn’t much better. Again, the chief complaint was that the proofing wasn’t up to scratch.)

Not your business

One set of proofs you need not concern yourself – the printer’s proofs. These are output during the printing stage and are not something that authors tend to be involved in. (That said, there are some types of book – art books, for instance – where it might be appropriate for authors to be consulted.) More about these proofs later.

But otherwise

However, what I am discussing now is your involvement in the typesetting or author’s proofs, the so-called first and final proofs. These are another matter.

Here, at this stage, not to proof your book would be a criminally stupid waste of all the hours you have put into its creation. More to the point – as you will find out the longer you are involved in publishing your research – publishers know their stuff but it is always you, the author, who knows your stuff. Look after it.

(Post #3 of the Proofing section of a lengthy series on the book production process, the first post of which is here.)


Review of ‘Getting Published’ just received

9 December 2009

Today, I was gratified and embarrassed to read a lengthy review of our book recently published in the Journal of Scholarly Publishing.

There was much to be pleased about in this review by Steven E. Gump, not least this comment about our introduction:

The opening chapter offers a behind-the-scenes look at the various players in the publishing industry and a brief but particularly fascinating section on the state of the global academic book industry (15–9). This chapter should be required reading for all aspiring academic authors.

and this about the importance of (self-) promotion:

One way in which this book stands out from other academic writing guides is that it describes how academic authors can themselves add value by actively promoting their books (chapter 10): ‘you should not leave everything to the unseen multitudes in the [publisher’s] marketing department who are working hard to push your book to the market. As an author, you should get actively involved by creating a corresponding pull ’ (160, original emphases). True, such ideas are not new; but I am pleased to find them receiving such in-depth coverage and attention in a book for academic authors.

But Steven E. Gump is also known for being a stickler for consistency. Here, sadly, he detailed far too many instances in which a word was spelt this way here, that way elsewhere, commas wandered a bit, etc., etc. He’s right; these errors shouldn’t have slipped through. Like all authors, I wanted a perfect book and (as usual) we didn’t quite get there. The final comment, then, is probably fair:

Textual inconsistencies aside, though, I recommend this book for academic authors, especially those in the humanities or social sciences, wanting an insider’s view of academic book publishing in the early twenty-first century. For first-time authors, reading this book will clarify a complicated, lengthy process that is only beginning when the manuscript is finished. Authors will be reminded, too, that, despite hurdles encountered along the way, ‘everyone in the academic book industry … is there for the express purpose of making the most’ of their manuscripts–of making each book accepted for publication a success (19). Just be sure to do as the authors say, not necessarily as they do.

Quite. And I’m quite sure that – given how most of my posts seem to be written before dawn – Steven E. Gump would find many more errors strewn through this blog, too.


Requirements and costs of self-publication

6 September 2009

Not easy, nor cheap

Due to technological developments in the last 25 years, it is far easier today for private authors to prepare, typeset, produce (in printed and/or electronic form) and promote their own work – in other words, to dispense with the services of a publisher altogether. Easier, but not easy.

Self-publishing is not something done in five minutes nor is it about saving money (though an attraction for some authors is the potential to earn more by getting a bigger cut in sales). If you are venturing down the self-publishing route, be aware that you can face a lot of work and considerable costs achieving your goal.

That said, what you face here are different trade-offs: between doing the work yourself and hiring someone else (the subject of my next post), and between producing a high-quality product and turning out something that is (and can look to be) done on the cheap. Obviously, the publication format (discussed in my previous post) also has a huge effect on effort, costs and which skills are required.

In the costs stated below, $ = U.S. dollars. These rates are approximate and based on charges I have encountered for hiring freelancers. But they may also be close to the fees charged by the author-pays presses discussed in my next post.

Editing

Whichever format you settle on, there is editorial work to be done first of all. Anything that you put effort, money and your name into demands respectful treatment. This means that the work you eventually publish – whether in printed or in electronic form – is a coherent piece of scholarship, written tautly and without typos (though in my experience completely avoiding typos is probably impossible).

Therefore, once you have finished revising the text to your satisfaction, it needs to be scrutinized, to be sweated in an editorial purgatory, so that what actually is published is to the satisfaction of your readers as well. This is vital to the success of your work.

There are two kinds of editing involved: substantive editing of your text, focusing on its structure and argumentation, and copy-editing of your finalized (maybe restructured) text, focusing on its language – e.g. finding any typos and inconsistencies – and ensuring that it complies with accepted conventions. (You may find it useful consulting a publisher’s house style; many – like that for NIAS Press – are freely available on the publisher’s website).

Doing this editing yourself requires superhuman detachment from your text; most of us lack this. As a substitute for substantive editing, revisit the readers reports commissioned by the publisher(s) who rejected your work, if you have them, and seek feedback from colleagues capable of commenting fairly and fearlessly on your work (they are often hard to find). And, as for copy-editing, try to recruit your life partner or best friend – or, better still, one of those special people (often your departmental secretary or a maiden aunt) with the uncanny gift of spotting other people’s errors at fifty paces; sadly, all too often, such geniuses only spot these errors after publication.

Doing it yourself is free, though you will be wise to reward the help of Auntie Mame with serious chocolate or other forms of sincere appreciation. A freelance editor will cost you $1,500-$5,000 depending on rigour and how much substantive editing is included in the copy-editing. (I have not heard of any freelancers only offering substantive editing.)

Layout/typesetting

Most scholars using Microsoft Word or another word processor think that this is all that is required to lay out the final pages for printing. This work is definitely something they can do themselves. Think again. The design (or layout) of your book and the typesetting of the actual pages is skilled work that only really succeeds if it is invisible.

Laying out a book using a word processor is a particularly vicious form of torture. Word, for instance, may be full of features but things like the subtle adjustment of line and letter spacing are beyond its abilities.

Laying out the book yourself might cost you nothing but you would be wise to have the following things:

  • a reasonably powerful computer with a large monitor
  • a scanner (if there are illustrations to be digitized)
  • a laser printer (printing hundreds of pages on an ink-jet printer invites bankruptcy)
  • desktop publishing software including a typesetting program like InDesign, an image processor like Photoshop, and a PDF generator
  • manuals/courses on how to use this
  • fonts that you are licensed to embed in high-resolution PDF files

In addition, you will need to:

  • ensure that all of the elements of a book are present and organized correctly (e.g. the copyright page is on page iv).
  • ensure that these include all mandatory information (e.g. an ISBN)
  • adopt a standard book size (anything else is horribly expensive)
  • determine the likely extent of your book (so as to avoid unpleasant surprises – see my later post for a detailed explanation and instructions on how to calculate book length).
  • use a layout and graphical format that is printable (e.g. nothing too close to spine or edges, any images at high resolution, any colour in CMYK format)
  • carefully consider if colour is to be used (and if so where)

Alternatively, you can hire a freelance typesetter to worry about all of these and many other issues. It is common to pay either a flat fee for the entire job or on a  per-page basis (typically $6-$10 per page but inclusion of illustrations, colour, non-Latin text and other potential hassles will undoubtedly drive the price up).

Proofing

Text corruptions can happen when a Word file is converted for typesetting, without this being picked up by the typesetter. For example, recently I converted a Word file to plain text, then brought it into a web page that I was making. Only at the last moment did I discover that all of the superscript ‘th’ letters (in usages like ‘19th century’, which Word automatically converts to superscripts) had vanished.

Here, sharp eyes are needed. Yours are free but have they already looked at the text far too often to notice all the errors and last remaining typos? A proof-reader will cost you $2-$5 per page.

Indexing

No scholarly book expecting to be taken seriously (and bought by libraries) can omit an index (though it is another matter how ambitious your index is).

Good indexes are tricky to prepare. Please feel free to consult our indexing guidelines on the NIAS Press website.

The rates quoted to me by professional indexers have varied wildly – $2-$20 per typeset page.

Cover

Many publishers won’t let their authors get anywhere near the cover design, so crucial is it regarded to a book’s commercial success. Now you are responsible for producing something that doesn’t immediately scream ‘amateur’ to every bookshop you approach; what is needed is a cover that whispers ‘pick me up’. It must also meet certain technical and legal requirements (e.g. meet printers specifications and include a bar code).

The problem is that you can get a cover designer to do a proper job for about $500. But, if your book is to overcome its self-published origins in the nasty book world out there, then your cover needs to be inspired.

Printing

This is not something that you can do yourself; you are going to have to pay someone else to print your book.

Printing used to be the big barrier to self-publishing because with lithographic printing a minimum of about 1,000 copies of a book had to be printed. This required a huge investment (and a lot of spare space to store the books). Nowadays, however, the digital printing revolution has brought numbers down to single-copy printing at acceptable prices (and of an acceptable quality); self-publication of printed books is now within the reach of most budgets.

If you use an internet-based POD printer like Lightning Source, then you will be guided through the complexities of printing but will need to rigidly conform to their specifications. Set-up charges may be $75 and then you must pay for each printing order, each page printed and shipping (with a 300-page book costing you about $7 per copy), and often an annual file storage charge of $10-$20 charged.

If printing quality is an issue (because of the importance of your illustrations, for instance) and you have the belief and budget to print a minimum of 400 copies, then you are likely to get a better deal, better quality and much more human treatment by approaching a short-run printer. But be warned. ‘Real’ printers can be funny blokes; theirs is an utterly different world than yours. Many of the things that you find crucially important, they will find incomprehensible – and vice versa.

E-Book

You can of course avoid the perils (and costs) of printed publication by going down the e-route. (This option was discussed in my previous post.) However, I would suggest that you will still need to typeset your e-book and, while you avoid dealing with printers marks, bleeds and all such arcane stuff, instead you will need to meet the requirements of e-books (introducing hyperlinks, for instance). Be aware that PDF is not the only game in town (there are over 20 competing and incompatible e-book formats) nor is a computer screen necessarily the only display medium (the Amazon Kindle and iPhone being two other major destinations for e-books).

If you would rather have a professional guide you through the e-jungle, the journey may cost you thousands and thousands of dollars.

Website

An alternative to a proper e-book is to self-publish your work on a website (or even as a blog, wiki or via another Web 2.0 channel like Twitter). Though feasible, the divergence in form of a ‘proper book’ is now so wide that increasingly you will find it hard to gain any recognition for this work.

If you can do all the work yourself and have free access to/use of your institutional website, then web publishing can be almost cost free. If you set up your own website, of course, then you will have to pay small but ongoing charges for the URL registration/maintenance and for a web hosting service. Bare-bones blogs like this one are free to set up and run.

Marketing and promotion

It is not enough to produce your book; you also need to bring it to the attention of its potential readers. Many books have been written on this subject and this blog post is already much too long. Suffice to say, you will need to draw upon all of your hustling skills to bear. By all means produce a flyer, issue a press release, buy advertising space in and send review copies to appropriate journals, and cold-call different bookshops – all the sorts of things that publishers do. But the best use of your time will be to exploit your own connections, to reach out directly to other scholars in your field – via notices to mailing lists and attendance at conferences, for instance.

None of this is easy and I seriously doubt you can afford the services of a publicist.

Sales and distribution

Traditionally, getting copies of your book into the hands of readers and getting them to pay for it has been a huge problem with self-published books. This remains so if you are only looking at the old sales channels – bookshops, library suppliers, etc. – who remain suspicious of book trade outsiders. Likewise, it is difficult to sell directly to libraries as these prefer to order and pay in bulk via a library supplier and try to avoid dealing with individual publishers.

But the internet revolution has opened up whole new possibilities to reach the individual reader, your prime target. Today, it is possible to sell your book directly via Amazon Marketplace, eBay, Abe Books, etc. or indirectly via one of the above-mentioned author-pays presses. And, while it is still not cost-efficient to accept credit card payments directly from individual customers, nowadays internet-based financial services like PayPal make this relatively easy. Amazon, PayPal and the others will charge you for their services but the commission is not a lot.

Note that all of these companies help you process any sales but the actual sending of copies sold to the customer is still something that you will have to do unless your book is being printed and shipped on demand by an author-pays press. (While the business of book trade warehouses is to hold stock and process and orders, I cannot imagine that it would ever make financial sense you to use such a warehouse or for them to take you on.)

It is even possible for you to handle all aspects of sales, not just the dispatching of orders. This would be by having a website with an inbuilt retail module (shopping cart, payment processing, etc.). However, such an advanced website would not be cheap to develop; it would also be a bit of an overkill for the sake of a single book.

Legal requirements

Be aware that as a (self-) publisher selling to a public audience, you will be obliged to comply with various commercial regulations. These vary from country to country but you should expect to:

  • register an ISBN for your book (normally, a small charge)
  • deliver gratis copies of your book to your local legal deposit office(s)
  • register for sales tax

For many countries, this list is much longer.

And there’s more

This has been a very long post to write and yet the above points are not the only ones you need to consider. Moreover, space requirements – and a crass desire to sell more copies of our book (which includes perhaps twenty times as much information as found here) – have limited how much detail is included in the information presented here.

But now, decision time is looming. There is just one more thing to ponder, just who is to do all this work: you, a freelancer or a author-pays press? This is the subject of my next post.


Wasting time with review copies

22 June 2009

Time for a Monday-morning grump.

One of the joys and curses of working at a small press is you get to do just about anything. At the moment, one of the several things I’m doing is vetting the lists of journals to be invited to review various books recently (or soon to be) published by NIAS Press. This isn’t a joy.

I mean, what is the purpose of sending review copies to journals? I would have thought this was to get the book reviewed, and in so doing to inform/promote it to a wider readership, one not reached by the publisher’s direct-marketing efforts. So far, so good.

But, if this is the case, one would expect that:

  • Nominated journals are still alive (and with their most recent issue published less than a year ago).
  • They actually focus on issues dealt with by the book to be reviewed.
  • They do indeed review books.

Sadly, not all authors see it that way. Time and again I receive reviews lists that have not been thought through. Obviously, these authors haven’t read my recent post; they are paying little attention to who their readers are and what they need.

Nor is it just something affecting us. Until recently, NIAS published a magazine called NIASnytt. This never reviewed books but it didn’t stop publishers sending us books to review. Our library was happy to get the free copies but for the publishers this was simply money down the drain.

Nor is this unusual. A typical academic press often sends out 20-25 review copies of each book they publish. Unfortunately, there are more books offered for review than journals can cope with, especially the top journals. First, even though the norm is that reviewers get to keep the review copy, finding and persuading suitable people to review a book is not easy. Second, there are only so many pages available in a journal that can be used for book reviews. The result? Of those 20-25 copies sent out, very few will result in a published review.

NIAS Press tries to beat the odds by thinking through its review lists and by sending very few unsolicited review copies. Instead, there is a hard grind of checking the suitability of a journal, adding others that haven’t been but should be considered, checking that its contact details are still current, mailing the reviews editor with an invitation to review, and so on. It works. Our ‘strike rate’ is much higher. And, provided we and our authors have done a proper job with the book, we end up with good positive publicity – an important channel for getting our books read, and our authors ahead in their careers.

This isn’t rocket science, surely?

Enough of the grump, back to the review lists!