Why proof your book?

26 February 2010

OK, so the typesetter has delivered the first proofs of your book and the production editor has forwarded a copy on to you.

What to do with these proofs?
How about use them to proof your book.
Fine, you may think, a good idea to check that no photo is upside down, that sort of stuff.
Ah, but no photos are to be inserted until after this proof.
So you wonder perhaps, what more is there to be done?
Sorry, let me repeat myself. I suggest that you should use these proofs for what they are intended, to proof (as in P-R-O-O-F) your book, to check the entire volume, word by word.
Really, is that necessary?

The checking has already been done

It is not as if yours is a raw text received back from the typesetter. During the writing and editing phases, it has been subjected to quite a lot of scrutiny.

To be sure, at the beginning you might have been naive, thinking that – in these days of spell-checkers – it was no longer necessary to hire someone to check your spelling. Then you discovered that spell-checkers are not exactly intelligent; nothing was flagged when you wrote ‘though’ instead of ‘thought’.

But by now your text has been edited by real people, too – perhaps more than once (at times it seems to have been crawling with editors) – and frankly you are sick of the whole process. Even the typesetter has got into the act, pointing out that the dramatic reconstruction of events used to spice the beginning of your book is wrong; the historical character who is central to your study was actually left-handed (a minor blemish in your text that no-one else picked up but somewhat embarrassing).

So, why waste more time proofing the typeset text? Why indeed.

New errors

The problem is that there is a world of difference between a word processor like Microsoft Word (which it’s likely you have used) and a typesetting program like Adobe InDesign used to set your book. Much of this difference is positive; your text will look better as a result of the typesetting. The downside, however, is that the two types of software are different and that your text must be converted from one format to another. In this process there can occur conversion errors, as I have mentioned earlier.

At NIAS Press last year we were hit by a particularly tricky conversion error. This caused by a software glitch in InDesign that thankfully was soon fixed by Adobe. When imported into InDesign, certain character combinations in the text (say, ‘ts’ – I cannot remember the actual ones) were converted to a full stop. When setting a particular page, our typesetter noticed a sentence ending with two full stops. She deleted the second then noticed that the end word was misspelt.

This too she corrected but thankfully had the presence of mind to search for further instances of a double full stop. There were more, quite a few more. And when she discovered that each of these involved a misspelt word and, worse, she found a full stop in the middle of a misspelt word, she knew that we had a serious problem. The result was an extra careful proofing required of both press and author.

Ultimately, however, it is irrelevant if the errors in your text are old or new. The point is that they may be there and (if so) they need to be found; someone must proof-read your book. The big question is, who?

(Post #2 of the Proofing section of a lengthy series on the book production process, the first post of which is here.)


Placement of non-text elements

4 February 2010

Imagine this. A key passage in your book surveys the tourist icons of Paris. As your readers learn about the gargoyles of Notre Dame, on the opposite page they see the iron lacework of the Eiffel Tower. Turn the page and the story of the tower is told – illustrated with a picture of buses and tourists outside the Louvre.

These things happen. They shouldn’t.

Double vision

A key difference between modern typesetting programs and a word processor like Word is that the typesetter works with double-page spreads, the same view that readers have when moving through a physical book. (The single-page perspective of e-books is one of their major disadvantages, by the way, but this is rarely mentioned.) This double-page ‘workbench’ makes it easier for the typesetter to place tables, illustrations and other figures to their best advantage.

(Easier but not always easy. The layout of page after page of straight text is quite easy. But having to juggle the placement of text, footnotes, tables and illustrations all within a few pages – and ensure that the result is both aesthetically pleasing and meaningful – is decidedly not simple. This is one of the reasons why some publishers insist on endnotes – but more about that later this week.)

Insertion points need to be clear

Unfortunately, typesetters aren’t mind-readers. While some diligently read the text so they can lay it out in the best possible way (for this reason, often it is the typesetter who notices errors and omissions not discovered at editing), others do not have the time for such a hands-on approach. What you should count on, then, is that your typesetter won’t have the time to decipher from your text where precisely this table should go or where that illustration.

For this reason, you would be smart to indicate in the text where every non-text element should go. Something like ‘INSERT FIGURE 3.2 ABOUT HERE’ may not be pretty but it is necessary. (Indeed, your failure to specify an approximate insertion point may cause the typesetter to completely overlook that illustration and fail to place it.)

Colour sections

Placement of colour illustrations (as discussed in my previous post) is slightly more tricky. There is no problem if the book is completely in colour (simply indicate an insertion point as above). But if your colour illustrations are to be gathered into a colour section, then there is an issue. The point is that this colour section is a section; here, we are not talking about a scattering of colour illustrations placed wherever they are referred to. No, a colour section is a 16-page, full-colour signature that must be inserted between two monochrome signatures. Precisely where this will be inserted cannot easily be predicted in advance. All that may be possible is to indicate an insertion point as close as possible to this or that passage of text.

Certainly, however, you should not leave placement of any colour section to the whims of your typesetter. Be proactive, discuss things with your production editor and ensure that placement of this colour section is specified in the page design brief (discussed in greater detail here, while my argument for author activism is here).

One last thought

What is discussed in this post is placement of non-text elements, not if they are actually necessary. Pictures may say more than a thousand words but they also interrupt the narrative, as do tables, charts and graphs. In each case, ask yourself whether this interruption to the flow of text is necessary, appropriate and desirable.

(Post #16 of the Design & Typesetting section of a lengthy series on the book production process, the first post of which is here.)


File conversion errors

1 February 2010

A key point with typesetting is that (as mentioned earlier) all of the text and image files are imported into a ‘container’ and then manipulated there. Little may be done to an imported illustration apart from resizing or cropping (all the other enhancement work has already been done in an image editing program like Photoshop; indeed, this will usually be where any further editing is done, the typesetting file simply updated with the revised image file).

In contrast, the imported text is converted at import and in most cases any dynamic link to the original text file is lost.

Errors often occur with these file conversions. Use of special text (as discussed in my previous post) is often a cause of later grief but it isn’t the sole cause, however (indeed, we are sometimes totally mystified why this or that text corruption occurs). Here are a few examples:

  • Your fancy Arabic script, keyed in Word from right to left, may turn into left–right nonsense (though to anyone other than an Arabic specialist it still looks fine – it looks Arabic).
  • Macrons (like those above the ‘o’ here in Tōkyō) are relatively simple to key in Windows but can turn to junk on the Mac.
  • Italicized text becomes roman.
  • Superscript characters (e.g. note markers in the text) become normally aligned.
  • There may be a software bug in the typesetting program that arbitrarily changes certain character combinations to something else (a recent bug in InDesign – since corrected – changed certain characters to a full stop; this was tricky to pick up).

Obviously, conversion errors can also happen with image files but this is far less common.

The typesetter keeps an eye open for such conversion errors but ultimately it will be your responsibility at the proofing stage to pick up any such problems. I’ll return to this in a later post.

(Post #13 of the Design & Typesetting section of a lengthy series on the book production process, the first post of which is here.)


Unhelpful formatting

29 January 2010

A classic error among authors is to format their manuscript so that it looks pretty close to how they think their book should look like after typesetting. After all (they think), layout is something that anyone with half a brain can do.

Examples of such DIY layout are:

  • using the space bar to align figures in columns (use tab or right-align),
  • creating hanging indents with a hard return and tab (use normal paragraph controls instead),
  • keying hard hyphens to ‘fix’ bad line breaks (use discretionary hyphens),
  • placing break-out text within text boxes (indent the text, use a different font or other special signifier instead), and
  • inserting illustrations with their captions within the text document (keep illustrations as separate files – more about this in a few days).
  • I have even encountered authors hard-keying the running heads for each page (ouch! – of course, you know that all word processors have a header-footer function)

Then, thinks the author, it’s just a ‘small matter’ for the typesetter to tweak this layout and the book is ready to print.

Right? Wrong!

No word-processing program is able to layout a book in a satisfactory manner. To achieve a professional result requires specialist typesetting/desktop-publishing software like Adobe InDesign. (It also requires someone with specialist typesetting skills and experience.)

Such typesetting software works quite differently than programs like Word where everything is jumbled together in the same file. Rather, what you have is a container into which you import separate elements; these are then arranged and formatted in different ways with other embellishments added to the layout.

In a way, the difference between (say) InDesign and Word is the difference between arranging food on a platter versus in a food processor.

As such, unhelpful formatting adds days (even weeks) to the typesetting process. Why? Because all of those minor adjustments to the basic text have to be reversed before the typesetter can get down to doing the proper layout job.

So, when next you have the urge to improve the appearance of your manuscript, take a breath and ask yourself which is most important: looking good at the rehearsals or being ready on opening night.

(Post #11 of the Design & Typesetting section of a lengthy series on the book production process, the first post of which is here.)


Which word processor?

29 January 2010

Is your choice of word-processing program an issue? Yes, it is, as you will see.

That said, arguably, this shouldn’t be an issue that only attracts attention now, at the start of typesetting. Normally, your editor (or her staff) should have had her fingers all over your text file(s), especially if it is the press undertaking the editorial work. Even if the deal is that you are supposed to deliver ‘clean’ text ready for typesetting, your production editor should have been on the ball and checked your files.

No? Oh well, at least in terms of word processor, it is likely that no harm has been done – because, let’s face it, the vast majority of authors use Microsoft Word (meaning there shouldn’t be a problem in this respect).

To some scholars, of course, Microsoft is the evil empire and they wouldn’t touch Word even if Bill Gates offered them a space suit and the use of an over-length barge pole. Nor is it necessary as such to write your text as Word documents; there are very good word-processing alternatives available (not least WordPerfect, Nisus Writer and – a fast-growing open-source rival – OpenOffice Writer).

Whichever software you use, it need not be Word but it must be compatible with Word – this is what your publisher’s editorial staff are likely to be using; they have to be able to open (and maybe change) your text files. In other words, your text files must be able to be opened in Word.

The same restriction is likely to apply for the typesetting. For instance, Adobe InDesign only imports text in .doc, .docx, .rtf and .txt formats. This means that if you have written your book in (say) WordPerfect, Nisus Writer or OpenOffice Writer, then – in order for it to be imported into the typesetter’s book file(s) – you will have to save your text as a Word or RTF file (not as plain text; you could lose any italics and other character formatting with a .txt conversion).

No, this may not be fair. But for now, like it or not, Word remains the 20-tonne gorilla in the playground.

(Post #10 of the Design & Typesetting section of a lengthy series on the book production process, the first post of which is here.)


What is typesetting?

22 January 2010

With the design phase now completed, your manuscript and the design brief will be sent to a typesetter, who will take your text and illustrative material, setting it out on the page ready for printing.

An art and process

There is a lot more to typesetting (and its sister, typography) than you would think. Both have their origins in the Gutenberg revolution and each, in their different ways, were concerned with the presentation of textual material in type format ready for printing. In earlier times there was a big difference between them. Typography was the art of designing, setting and arranging type whereas typesetting was the process (or craft) of actually setting the type.

Note the class difference: typography wore a beret and twirled a designer’s pen, typesetting wore an apron, punched type and had ink on its fingers. As we shall see, however, the differences between the two have blurred in recent years.

Together, typography and typesetting combine an art and process that only really succeeds when invisible. In many respects, the layout of your book is comparable to the background music added to a film. Its primary duty is to make your text clear and accessible, but ideally it should also enhance the meaning with mood and style. Though stylish, the layout must also be durable (indeed timeless), transcending fashion. Much creative energy goes into this art, which is the subject of passionate debate among its practitioners.

At the forefront of the publishing revolution

The differences between typesetting and typography have narrowed (even blurred) due to the digital revolution and advent of desktop publishing (DTP), which has virtually obliterated other forms of typesetting in recent years.

At the sharp end of publishing – in the production of books, journals, etc. – the old, quite laborious and expensive process of producing print-ready material by hand-setting individual lines and pages of type (a job for well-paid tradesmen) has given way to on-screen, WYSIWYG page composition using personal computers and (usually) lower-paid semi-clerical staff.

In parallel with (and a precondition for) this transformation was the development of things we all take for granted today (everyone, not just publishing professionals) – the personal computer, DTP software, new digital fonts (see below), laser printers using the Postscript programming language, and PDF (which renders Postscript into a viewable, WYSIWYG format). An even more recent addition has been the arrival of text mark-up languages like XML; originating from the old pre-DTP typesetting systems, these are still esoteric, even for many publishing people.

For a while, typesetting came in-house for most publishers and many of the old, specialist typesetting firms went bust. In recent years, however, further cost-cutting by publishers has seen this typesetting work move out to local freelancers and further afield to places like India. (I have described this development elsewhere in greater detail, if you are interested.)

At the same time that the process of page layout has been transformed, a parallel transformation has been seen in typography. Here, there have been huge advances in typographical design, not least the development first of scalable, digital fonts followed by an explosion of new designs and more recently the digital capture and standardization of all the world’s varied alphabets and scripts in the form of Open Type fonts.

These advances have been an essential feature of the digital revolution in publishing. Without them, there would be no #e-publishing, no e-readers like the Kindle, probably no iPhone or other smart phone, and indeed even the PC, Web, etc. would be far more limited things than they are.

Key concerns and tools

According to Wikipedia, ‘Traditional typography follows four principles: repetition, contrast, proximity, and alignment.’ The same could be said for typesetting; they are classic requirements of a good design and layout. In essence, then, when laying out your book, your typesetter will be concerned to:

  • Fit your text and illustrations into the agreed page extent.
  • Place text and illustrations in an effective and appropriate combination.
  • Apply a layout that is uniform and predictable.
  • Implement a design that is elegant but also clear and readable.
  • Deliver the print-ready PDF files on or before the agreed date.


Given the sophistication of today’s DTP software (programs like Adobe InDesign, for instance), the typesetter of your book will have a vast array of tools at his/her disposal to ensure these goals are met. There are too many to list here but among them will be:

  • a selection of appropriate fonts in different sizes and styles;
  • paragraph and character styles, assigning uniform values to text (font, size, colour, alignment, etc.) that can be globally changed in an instant;
  • hyphenation, character spacing (kerning) and line spacing (leading), allowing fine adjustments to how much space an amount of text actually fills; and
  • much more (e.g. alignment and rotation, linking to external files, layering, use of colour, etc.)

Such is the world of the typesetter. But, as shall be seen in my next post, this esoteric world about to impinge on your own.

(Post #8 of the Design & Typesetting section of a lengthy series on the book production process, the first post of which is here.)


How to calculate book length

20 September 2009

In an earlier post I discussed broad issues relating to word count and book length but didn’t actually explain how the length of a book is calculated. Let’s take a quick tour of copy fitting, casting off and related issues here.

Which side of the equation?

When we talk of copy fitting, generally we think of a publisher’s production editor or typesetter looking at fitting the delivered amount of text, tables, illustrations, etc. into a specific number of pages. (This is why, as recounted in my earlier post, so much fuss is made about authors delivering a ms according to what was specified in the author contract.)

However, in your case (especially if you are self-publishing your book or a bit worried about having hassles with your publisher), it may be smarter to look at the equation from the other side – to calculate the likely number of pages resulting from the setting of X thousand words, Y tables, Z illustrations, etc. This is also known as casting off.

More than word count

Obviously, a prime determinant of book size is the word count. No matter how much you adjust the other variables, if the ms is only 50,000 words in length instead of 95,000, then you have a problem if the book was announced as being 288 pages in length but the most it can be stretched to is 160 pages.

However, other variables do enter the equation, among them:

  • page size – academic books tend to follow a 9″ x 6″ (228 x 152 mm) format but the smaller traditional British Demy octavo format is also used a lot.
  • font/typeface – some fonts fill a lot more space than others but obviously here as elsewhere readability and what publishers want are also important considerations.
  • font size – this varies depending on font but usually it is between 10 and 12 points for body text, a bit smaller (sometimes much smaller) for notes.
  • letter spacing (kerning) – you should assume this is set at 100%.
  • word spacing – best to ignore as this is not easily adjusted.
  • line spacing (leading) – usually 1.2 times the font size with any deviation from this needing to be handled with care.
  • amount of normal text vs notes – as the font size for normal text is a bit bigger than for notes, the number of notes can have a significant effect on chapter/book extent.
  • number and size of tables and illustrations – calculate in terms of half and whole pages including captions. (The related issue of oversized tables and illustrations will be discussed in a later post, likewise problems with image resolution.)
  • word length – MS Word only counts the number of words not their length, nor does it care if your language is full of bombast and excess syllables. But, apart from being harder to read (the subject of forthcoming posts on readability and simple English), such ‘flab’ demands much more hyphenation of your text and even then the result will be looser text filling a far greater extent than the word count would imply.
  • chapter breaks – these can fall awkwardly (e.g. just before a new part that must start on a right-hand page) hence why it is more accurate to calculate the length of a book by its constituent parts than in the whole.
  • elements of the book – all of these constituent parts must be considered (e.g. space allocated for an index, something not delivered with the main ms).
  • sections – most books are printed on large sheets of paper folded and cut into 16-page sections. Part of the typesetter’s art is in ensuring that the number of blank pages at the end of the book is as low as possible.

Feel overwhelmed? If you do, then you are not alone. However, the above list is for typesetting nerds not ‘real’ people. For your purposes, many of the above elements can be safely ignored or incorporated into a simple procedure, as you shall see.

Making your estimate

If you have a page-layout program like Adobe InDesign, then it is a simple matter to calculate how many pages your manuscript will fill by creating a dummy book and then tweaking its layout parameters. Otherwise, you can make a pretty accurate calculation of the length of your book by following the steps below.

  1. Create a map of your book, listing all of its elements in your first column. This map can be made on paper but it is relatively easy (and ultimately will save you a lot of time) to put it on a spreadsheet. (I will make available a sample Excel template for free download when I can sort out where to store such a file. Meantime, a screenshot of such a file is at the end of this post.)
  2. On your map, define additional columns that later will hold the following values – in column 2: word count; 3: number of tables and illustrations; 4: calculated extent; 5: adjusted extent; 6: end page number
  3. Determine the average number of words per page. Usually, this is about 400 for a standard academic book but only about 350 if the page size is Demy octavo. Changing the font, font size, leading, etc. will change this number a bit but, for your purposes, it is best to stick to these standard values.
  4. Assign actual extents to those book elements where this is known (e.g. the first 4 pages of the prelims are standard and – depending on if you have a dedication, how detailed are your table of contents, and if you have lists of tables and illustrations – you can also safely guess the next few pages). For the index, you can probably only guess at this stage but here too you need a value. Enter these fixed values in columns 4 and 5.
  5. Count the number of words for your preface, chapters, bibliography, etc., putting their values in column 2. Make sure that you include footnotes and endnotes (if using MS Word, by checking the appropriate box). Normally, it’s enough that you count these notes but obviously a lot of notes will skew your page calculation.
  6. Count the number of tables and illustrations for each chapter (and other element in your book), putting their values in column 3. Although they may be much smaller, the assumption here is that each table or illustration fills an entire page. We’ll adjust for this in step 8.
  7. Calculate the (unadjusted) extent of your preface, chapters, bibliography, etc. To do this, divide the word count by the words per page set in step 3, add a whole page for each table or illustration, then round up to a whole number of pages. Enter these calculated values in column 4.
  8. Assess your calculated extents and put adjusted values in column 5. Reasons for doing this may be that some tables and illustrations are smaller than a whole page in size, there are a lot of endnotes (which will be set in a smaller font size), the chapter is followed by a part divider starting on a right-hand page, and the last page looks to be only a few lines long which could easily be saved in the typesetting.
  9. Calculate a running total by adding the adjusted values, putting the end page number for each element in column 6 (i.e. the end page number for Chapter 4 is calculated by adding its adjusted page value to the end page number for Chapter 3). The final page number (effectively, the book’s grand total) will appear in the bottom row, that for your index.
  10. Calculate the final extent (and number of blank pages at the end of the book). To do so, get the number of sections by dividing the grand total of pages by 16, then round up to a whole number of sections, multiplying these by 16.

Ten steps – it’s a simple as that.

Where now?

Is the likely extent of your book too long? Too short? In most cases, if the variation in length is only about a section (16 pages), then it probably won’t matter. Your publisher’s production editor or typesetter may swear a bit and try to tweak the book design so that all the material does exactly fit the announced book extent. But, if s/he fails, it is more than likely that your publisher won’t even blink at this slight variation.

However, if your book is likely to be significantly over or under its contracted/announced extent, now is the time to start sweating and thinking hard about how to retrieve the situation. Serious chocolates for your editor may be in order, but this may not be enough.

Extent calculation for the book, "Getting Published". (Note that pagination restarts after prelims.)


Requirements and costs of self-publication

6 September 2009

Not easy, nor cheap

Due to technological developments in the last 25 years, it is far easier today for private authors to prepare, typeset, produce (in printed and/or electronic form) and promote their own work – in other words, to dispense with the services of a publisher altogether. Easier, but not easy.

Self-publishing is not something done in five minutes nor is it about saving money (though an attraction for some authors is the potential to earn more by getting a bigger cut in sales). If you are venturing down the self-publishing route, be aware that you can face a lot of work and considerable costs achieving your goal.

That said, what you face here are different trade-offs: between doing the work yourself and hiring someone else (the subject of my next post), and between producing a high-quality product and turning out something that is (and can look to be) done on the cheap. Obviously, the publication format (discussed in my previous post) also has a huge effect on effort, costs and which skills are required.

In the costs stated below, $ = U.S. dollars. These rates are approximate and based on charges I have encountered for hiring freelancers. But they may also be close to the fees charged by the author-pays presses discussed in my next post.

Editing

Whichever format you settle on, there is editorial work to be done first of all. Anything that you put effort, money and your name into demands respectful treatment. This means that the work you eventually publish – whether in printed or in electronic form – is a coherent piece of scholarship, written tautly and without typos (though in my experience completely avoiding typos is probably impossible).

Therefore, once you have finished revising the text to your satisfaction, it needs to be scrutinized, to be sweated in an editorial purgatory, so that what actually is published is to the satisfaction of your readers as well. This is vital to the success of your work.

There are two kinds of editing involved: substantive editing of your text, focusing on its structure and argumentation, and copy-editing of your finalized (maybe restructured) text, focusing on its language – e.g. finding any typos and inconsistencies – and ensuring that it complies with accepted conventions. (You may find it useful consulting a publisher’s house style; many – like that for NIAS Press – are freely available on the publisher’s website).

Doing this editing yourself requires superhuman detachment from your text; most of us lack this. As a substitute for substantive editing, revisit the readers reports commissioned by the publisher(s) who rejected your work, if you have them, and seek feedback from colleagues capable of commenting fairly and fearlessly on your work (they are often hard to find). And, as for copy-editing, try to recruit your life partner or best friend – or, better still, one of those special people (often your departmental secretary or a maiden aunt) with the uncanny gift of spotting other people’s errors at fifty paces; sadly, all too often, such geniuses only spot these errors after publication.

Doing it yourself is free, though you will be wise to reward the help of Auntie Mame with serious chocolate or other forms of sincere appreciation. A freelance editor will cost you $1,500-$5,000 depending on rigour and how much substantive editing is included in the copy-editing. (I have not heard of any freelancers only offering substantive editing.)

Layout/typesetting

Most scholars using Microsoft Word or another word processor think that this is all that is required to lay out the final pages for printing. This work is definitely something they can do themselves. Think again. The design (or layout) of your book and the typesetting of the actual pages is skilled work that only really succeeds if it is invisible.

Laying out a book using a word processor is a particularly vicious form of torture. Word, for instance, may be full of features but things like the subtle adjustment of line and letter spacing are beyond its abilities.

Laying out the book yourself might cost you nothing but you would be wise to have the following things:

  • a reasonably powerful computer with a large monitor
  • a scanner (if there are illustrations to be digitized)
  • a laser printer (printing hundreds of pages on an ink-jet printer invites bankruptcy)
  • desktop publishing software including a typesetting program like InDesign, an image processor like Photoshop, and a PDF generator
  • manuals/courses on how to use this
  • fonts that you are licensed to embed in high-resolution PDF files

In addition, you will need to:

  • ensure that all of the elements of a book are present and organized correctly (e.g. the copyright page is on page iv).
  • ensure that these include all mandatory information (e.g. an ISBN)
  • adopt a standard book size (anything else is horribly expensive)
  • determine the likely extent of your book (so as to avoid unpleasant surprises – see my later post for a detailed explanation and instructions on how to calculate book length).
  • use a layout and graphical format that is printable (e.g. nothing too close to spine or edges, any images at high resolution, any colour in CMYK format)
  • carefully consider if colour is to be used (and if so where)

Alternatively, you can hire a freelance typesetter to worry about all of these and many other issues. It is common to pay either a flat fee for the entire job or on a  per-page basis (typically $6-$10 per page but inclusion of illustrations, colour, non-Latin text and other potential hassles will undoubtedly drive the price up).

Proofing

Text corruptions can happen when a Word file is converted for typesetting, without this being picked up by the typesetter. For example, recently I converted a Word file to plain text, then brought it into a web page that I was making. Only at the last moment did I discover that all of the superscript ‘th’ letters (in usages like ‘19th century’, which Word automatically converts to superscripts) had vanished.

Here, sharp eyes are needed. Yours are free but have they already looked at the text far too often to notice all the errors and last remaining typos? A proof-reader will cost you $2-$5 per page.

Indexing

No scholarly book expecting to be taken seriously (and bought by libraries) can omit an index (though it is another matter how ambitious your index is).

Good indexes are tricky to prepare. Please feel free to consult our indexing guidelines on the NIAS Press website.

The rates quoted to me by professional indexers have varied wildly – $2-$20 per typeset page.

Cover

Many publishers won’t let their authors get anywhere near the cover design, so crucial is it regarded to a book’s commercial success. Now you are responsible for producing something that doesn’t immediately scream ‘amateur’ to every bookshop you approach; what is needed is a cover that whispers ‘pick me up’. It must also meet certain technical and legal requirements (e.g. meet printers specifications and include a bar code).

The problem is that you can get a cover designer to do a proper job for about $500. But, if your book is to overcome its self-published origins in the nasty book world out there, then your cover needs to be inspired.

Printing

This is not something that you can do yourself; you are going to have to pay someone else to print your book.

Printing used to be the big barrier to self-publishing because with lithographic printing a minimum of about 1,000 copies of a book had to be printed. This required a huge investment (and a lot of spare space to store the books). Nowadays, however, the digital printing revolution has brought numbers down to single-copy printing at acceptable prices (and of an acceptable quality); self-publication of printed books is now within the reach of most budgets.

If you use an internet-based POD printer like Lightning Source, then you will be guided through the complexities of printing but will need to rigidly conform to their specifications. Set-up charges may be $75 and then you must pay for each printing order, each page printed and shipping (with a 300-page book costing you about $7 per copy), and often an annual file storage charge of $10-$20 charged.

If printing quality is an issue (because of the importance of your illustrations, for instance) and you have the belief and budget to print a minimum of 400 copies, then you are likely to get a better deal, better quality and much more human treatment by approaching a short-run printer. But be warned. ‘Real’ printers can be funny blokes; theirs is an utterly different world than yours. Many of the things that you find crucially important, they will find incomprehensible – and vice versa.

E-Book

You can of course avoid the perils (and costs) of printed publication by going down the e-route. (This option was discussed in my previous post.) However, I would suggest that you will still need to typeset your e-book and, while you avoid dealing with printers marks, bleeds and all such arcane stuff, instead you will need to meet the requirements of e-books (introducing hyperlinks, for instance). Be aware that PDF is not the only game in town (there are over 20 competing and incompatible e-book formats) nor is a computer screen necessarily the only display medium (the Amazon Kindle and iPhone being two other major destinations for e-books).

If you would rather have a professional guide you through the e-jungle, the journey may cost you thousands and thousands of dollars.

Website

An alternative to a proper e-book is to self-publish your work on a website (or even as a blog, wiki or via another Web 2.0 channel like Twitter). Though feasible, the divergence in form of a ‘proper book’ is now so wide that increasingly you will find it hard to gain any recognition for this work.

If you can do all the work yourself and have free access to/use of your institutional website, then web publishing can be almost cost free. If you set up your own website, of course, then you will have to pay small but ongoing charges for the URL registration/maintenance and for a web hosting service. Bare-bones blogs like this one are free to set up and run.

Marketing and promotion

It is not enough to produce your book; you also need to bring it to the attention of its potential readers. Many books have been written on this subject and this blog post is already much too long. Suffice to say, you will need to draw upon all of your hustling skills to bear. By all means produce a flyer, issue a press release, buy advertising space in and send review copies to appropriate journals, and cold-call different bookshops – all the sorts of things that publishers do. But the best use of your time will be to exploit your own connections, to reach out directly to other scholars in your field – via notices to mailing lists and attendance at conferences, for instance.

None of this is easy and I seriously doubt you can afford the services of a publicist.

Sales and distribution

Traditionally, getting copies of your book into the hands of readers and getting them to pay for it has been a huge problem with self-published books. This remains so if you are only looking at the old sales channels – bookshops, library suppliers, etc. – who remain suspicious of book trade outsiders. Likewise, it is difficult to sell directly to libraries as these prefer to order and pay in bulk via a library supplier and try to avoid dealing with individual publishers.

But the internet revolution has opened up whole new possibilities to reach the individual reader, your prime target. Today, it is possible to sell your book directly via Amazon Marketplace, eBay, Abe Books, etc. or indirectly via one of the above-mentioned author-pays presses. And, while it is still not cost-efficient to accept credit card payments directly from individual customers, nowadays internet-based financial services like PayPal make this relatively easy. Amazon, PayPal and the others will charge you for their services but the commission is not a lot.

Note that all of these companies help you process any sales but the actual sending of copies sold to the customer is still something that you will have to do unless your book is being printed and shipped on demand by an author-pays press. (While the business of book trade warehouses is to hold stock and process and orders, I cannot imagine that it would ever make financial sense you to use such a warehouse or for them to take you on.)

It is even possible for you to handle all aspects of sales, not just the dispatching of orders. This would be by having a website with an inbuilt retail module (shopping cart, payment processing, etc.). However, such an advanced website would not be cheap to develop; it would also be a bit of an overkill for the sake of a single book.

Legal requirements

Be aware that as a (self-) publisher selling to a public audience, you will be obliged to comply with various commercial regulations. These vary from country to country but you should expect to:

  • register an ISBN for your book (normally, a small charge)
  • deliver gratis copies of your book to your local legal deposit office(s)
  • register for sales tax

For many countries, this list is much longer.

And there’s more

This has been a very long post to write and yet the above points are not the only ones you need to consider. Moreover, space requirements – and a crass desire to sell more copies of our book (which includes perhaps twenty times as much information as found here) – have limited how much detail is included in the information presented here.

But now, decision time is looming. There is just one more thing to ponder, just who is to do all this work: you, a freelancer or a author-pays press? This is the subject of my next post.