Our book gets the thumbs up from Anna Marie Roos (University of Oxford) in the latest issue of Learned Publishing (vol. 23-2, April 2010). Dr Roos begins by referring to the dire state of academic publishing:
‘Publish or perish’ is the mantra for academics wishing to get a job, to get tenured, to get promoted, or to secure that plum grant or university position. As competition for academic posts becomes increasingly stiff, growing numbers of new PhDs and DPhils are submitting modified versions of their doctoral dissertations to academic publishers, who themselves are facing market recession and competition from electronic media.
However, all is not doom and gloom; she continues:
But all is not lost. Editor-in-Chief Gerald Jackson and his colleague Marie Lenstrup, who directs ASBS Netherlands, a book publishing consultancy, have written a clear and accessible new guide to getting published for the academic author in the humanities and social sciences. What makes this volume different from comparable titles on the market is that it is written by industry insiders, who are familiar with guiding academic authors through the publication process.
Their guide, designed for ready reference, covers the practicalities of academic publishing in a clear and accessible manner. Jackson and Lenstrup begin with a description of the roles of the staff behind the scenes at the publishing house, going on to discuss the interplay between the expectations of author, publisher, and reader for different types of academic books, ranging from monographs to successful cross-over books for the general market. They also cover one of the most important, yet usually overlooked, topics in academic publishing: how to choose a great title.
There is much more that Dr Roos likes about the book (and nothing she dislikes), for instance singling out something that took me quite some time to prepare:
The authors’ chart covering the main differences between a thesis and a monograph is one of the best I have seen; it should be a large-scale poster put on every new faculty member’s door.
Thereafter, Dr Roos picks up on a point made by several people reviewing our book, its rarely heard advice to authors to get out there and promote their book (and offering tools to do so):
There follows a very well-considered chapter on promoting one’s own book – something that introverted academic authors often neglect. As publishers quickly lose interest in new titles after they have been out for six months, the authors remind us that it is really up to the author to get his or her book out there.
Dr Roos concludes by writing ‘Getting Published is well organized, clearly written, and reasonably priced; it should be on the academic author’s bookshelf.’ I’d have liked her to write ‘it should be on every academic author’s bookshelf’ but we cannot have everything now, can we?