Advances

24 November 2010

The arrival of advance copies of a book is a special moment. Emotionally, the book is out; it is real. This is the moment to feel it was all worthwhile (and to brag just a little).

There is more to advance copies than feeling good and bragging, however. They have several other purposes.

A final check

For the publisher this is a last chance to discover and rectify errors. True, the book is printed so any changes are limited unless reprinting is decided upon. But should this be necessary (or, say, an errata slip inserted in the book), then at least this can be done before the books are shipped all over the world.

Review copies

Sometimes, publishes will send advance copies of the book to a few key journals as well as to the news media. Timing is critical here. Some publications like the Library Journal in the U.S. will only accept new titles for review several months ahead of publication, the idea being that the review is before publication of the book. It may be impossibly early for ordinary advances copies to be used here and instead such early review copies are usually galley proofs but today it is just as easy (if not more so) to deliver an ‘advance copy’ specially printed by a POD printer ahead of the main litho printing.

The news media also want early review copies but here timing is even more tricky. The essential nature of the media is its short attention span and the ephemeral nature of its product (today’s news is tomorrow’s fish-and-chip paper, as we used to say). As such, any news or reviews of a book carried in the press tend to be within a few days of publication; review copies may well have been sent to the journalists only a week before. As such, publishers will only send copies to the media when they are certain that sale copies of the book will be available within a few days. Given the vagaries of shipping times, then, the publisher may judge it wise to hold back on sending such advance copies to the press or instead may send these advances but request an embargo on coverage until after sale copies of the book are available.

Obviously, such time sensitivity and media awareness only relates to those few academic books that are either timely and/or controversial.

Marketing copies

A common use for advance copies is as conference exhibits. For instance, in my own field, a key conference held each year in late March is the General Meeting of the (U.S.) Association of Asian Studies. Among the several thousand delegates attending will be librarians scouting for interesting additions to their collections. Also there will be teachers scrutinizing the latest titles in their field and deciding which (if any) should be adopted for course use in the new academic year. Ensuring that an advance copy is on view at the conference can have a major effect on sales.

For this reason, too, it is common for a publisher’s distributors to want copies of the book ahead of arrival of their shipped copies.

Reference copies

Given the competing demands for copies of the advances, it would be easy for the publisher to end up with none. This happened to me recently when inadvertently our only remaining advances of a controversial new title were exhibited and then sold at a big conference. Afterwards, it was embarrassing that I had no copy on hand when discussing the book with various concerned parties. Reference may not be a glamorous use of advance copies but it is an important one.

Author advances

That said, all things considered, in my opinion the prime use of advance copies is to reward the author with a foretaste of things to come. The hard grind finishing the book is over but equally important is the author’s promotion of her/his book in the months (and years) that follow. This vital contribution to the success of their book is not appreciated by most authors. (More about this in a later post.)

Authors may not get all of their author copies before the main shipment has arrived but it is usual that they receive one or two copies. Of course, any serious bragging at the book launch requires delivery of the main shipment (one point of the launch being to sell lots of copies to those attending) but often these advances are very useful to authors, arriving just in time to be shown at an important meeting or job interview.

Now

But such meetings and interviews are in the future.  It is now that the bell rings at the reception counter of your workplace. A courier stands there with a brightly coloured package. You sign, barely noticing as the courier leaves. Inside you can feel the copies. The Book, it has arrived, your child is born.

Enjoy the moment while it lasts. Getting a few advances from the printer is quick by courier but, as we shall see, shipping the rest of the copies to the warehouse and then out into the libraries and bookstores can take forever (or so it feels). More about that in my next post.

(Post #9 of the Printing section of a lengthy series on the book production process, the first post of which is here.)


Binding

9 November 2010

As I noted in my earlier post, today the bindery is often located on the premises of a printing works though traditionally it has been located elsewhere as a separate business. Anyway, wherever it is found, the bindery is a glue-sniffer’s paradise. This is because its whole purpose is to take the printed sheets and covers from the print-shop and transform them into finished books. An essential ingredient in this transformation is glue.

Binding process

In itself, the book binding process is quite straightforward though the mechanics of binding can shade between automated mass-production and the handwork of a master craftsman. The sequence is:

  1. If it hasn’t already been done at printing, each sheet is folded into signatures (usually made up of 16 pages).
  2. Typically, the signature is stapled through its centre fold so as to fasten all the pages together.
  3. The raw book block is formed by collating the signatures. This is often done by using a mechanical hand dipping into storage bins where the signatures are stored or by fetching signatures from a rotating carousel. It is possible to have material such as a colour insert tipped in (hand inserted between two signatures) but this is very expensive.
  4. The gathered signatures are clamped and bound together, then fastened to the cover (if a paperback) or binding material (if hardback). Today, this is usually done by using glue. There are many different types of binding technique (see below).
  5. The book block (or actual book in the case of paperbacks) is trimmed to size.
  6. For hardbacks, the trimmed book block is fastened to the hard case.
  7. The finished books are made ready for shipment. Sometimes they may be shrink-wrapped (especially so if the book has loose items – like a DVD – to be safeguarded from theft or accidental loss). In all cases, the books will be packed in cartons and fastened together on a pallet.

Types of binding

Although a reasonably straightforward process, there are quite a few variations in the above sequence. These mainly occur at step 4 where, essentially, the choice is between different types of binding:

  • Perfect binding (normal with paperbacks), where the folded edges of the gathered signatures are chopped off and the resulting smooth edge is then roughened and glued to the cover; or
  • Sewing or stitching the signatures to backing material (and sometimes to each other), this material in turn (at step 6) fastened to end papers, then the whole package fastened to the casing material. There are lots of different wonderful names used for these techniques (saddle stitching, for instance) as well as for the materials used (e.g. head- and tail-bands, a.k.a. wibbling).

Library binding is a variation of the latter type of binding, in essence a higher-quality piece of craftsmanship using more durable binding materials. However, the squeeze on library budgets has caused some libraries to opt for cheap paperbacks instead (where these are available), the calculation being that, if the first cheap paperback falls apart, a second copy can be bought (and, later, even a third). The accumulated cost is still less than the cost of buying a book (or rebinding it) with a library binding.

Types of covering

As noted above, there are different types of covering. Normally with books, we talk about hardbacks and paperbacks but there is more variation within these two categories:

  • Cloth binding, i.e. the hard case is covered with an artificial cloth material and the spine is embossed (usually in gold) with the author–title details and publisher’s logo. Often this cased book has a protective jacket/dust cover.
  • Semi-hardback (or super-thick paperback) using thick, flexible card over sewn or stitched signatures.
  • Conventional paperback, perfect bound.
  • Paperback with flaps.

In addition, the finished bound books may be enclosed with a protective slip case. This is more common with multi-volume sets (especially reference works) and for those single volumes needing to be seen as a prestigious and/or luxury product.

Finishing up

The last step of the binding process is of course to ship out the finished books. Some of these will go as advances to the publisher (the subject of my next post) but the bulk of the stock will be shipped to the publisher’s warehouse(s), more about that later.

(Post #8 of the Printing section of a lengthy series on the book production process, the first post of which is here.)


Hell’s kitchen – on the print-shop floor

4 November 2010

Bedlam or Mozart?

Earlier, I described the hushed, clean zone of the pre-press department. Beyond the double doors, it is a different, almost primitive world with scenes straight out of the devil’s kitchen, a place moreover that often smells like a glue-sniffers’ convention. But above all else, this is a world coloured by one thing: the noise of many huge lithographic printing presses tirelessly grabbing, inking and ejecting thousands of enormous sheets of paper.

My first impression of such a ‘print shop’ was incredulity. How could anyone work in such punishing, epileptic noise? Of course, us visitors were the only ones listening. The shop-floor staff at this Danish printing works all wore headphones and went round in a calm, deliberate manner. For all I know, they were all listening to Mozart. This Danish print shop was immaculately clean and tidy, moreover.

This is quite a different picture from some of the printing works I have visited in Asia, for instance, where the work situation can be dismal. Certainly, I rarely saw headphones there and I shall never forget the sight of two miserable-looking workers enveloped in a haze of chemical dust as they shovelled a mountain of paper offcuts into rubbish bags.

Many different printing presses

Even at the smallest printing works, there are likely to be quite a few different printing presses. This is because it is vastly cheaper to use a press for one type of job all the time as it avoids the need to continually strip, clean and reset the machine after every job. Such down-time is incredibly expensive.

Typically these days, in any printing works will be found quite a few monochrome presses, printing in black and white only (as this is the most common type of printing job, especially in book printing). In addition, there will be a number of colour presses set up to print the four process colours – cyan, magenta, yellow and black – that are the basis of all colour printing. (Of course, a print job can involve the use of spot colours – special, pre-mixed inks of a specific hue – but here the printing press will have to be specially loaded with this spot colour and stripped and cleaned after its use.)

Of course, many printers want the latest shiny new toys and you can be sure that the latest German wunderprinter will be found even in the back streets of Chennai or Lima. Old presses take a long time to die, however, so all too often right next to the newest machine will be a press that is many decades old but still capable of churning out high-quality work; it too will fill a production niche.

There are, besides, different types of printing technology (and this of course is changing rapidly). Newspapers and magazines are printed on presses loaded with giant rolls of paper, for instance. But for book printing what you will typically see used is a sheet-fed printing press, i.e. the machine is loaded with a huge pile of giant sheets of paper that are then grabbed and pulled through the press, ink being applied in the process.

Printer setup

In this traditional world of offset printing, the presses must be set up for each new print job. Here, the printing plates created in the pre-press department are each – one after the other – fitted onto the printing press. Setting up each print job is time-consuming and thus relatively expensive because all the plates must be got ready, the correct inks and paper loaded, and special instructions (not least print quantity) taken on board. (Just which paper is loaded is hugely important. I’ll return to this in a later post.)

Moreover, the mini-setup/changeover between plates and sheets (described below) also takes time; that said, printers generally have developed routines and rhythms that allow this work to be carried out very efficiently. However, once everything is set up, copies can be printed off at a great speed and with very little additional cost.

Less for less

This has huge economic implications. There is a high initial setup cost to be distributed over the number of copies printed at low individual cost. The more books are printed, then the lower the share of initial costs applied to each copy. Offset printing is thus good value for print quantities of hundreds or thousands of copies, but ruinously expensive – indeed technically almost impossible – if you only want dozens of copies (let alone just a single one). If the number of copies to be printed is less than 400, then print on demand (using giant, glorified photocopiers) makes the most economic sense.

Sitting uncomfortably between POD printers and the big printing firms that churn out tens of thousands of copies in each print run (they are the printers of the Harry Potter books, for instance) can be found short-run printers. I remember a few years ago hearing such a British printer specializing in academic books complain that in earlier times 1,500 copies was regarded as a short run; now (such was the collapse in academic book sales) a short run was 400 copies. And yet the publishers still expected to pay less per copy than they had before. This printer looked old and tired. It’s not nice being in such a squeezed situation.

Printing process

After initial setup, the real work begins. If it is a monochrome job, the process is relatively simple. First, one side of the sheet is printed then a new plate loaded and the other side printed. (Modern duplex printers are able to print on both sides of the sheet simultaneously, being able to hold all of the plates required for printing a single sheet.) This process continues until all sheets are printed, each stacked separately. A typical academic book that is 288 pages in length would have 18 such stacks each of which eventually will be folded into signatures.

Colour print jobs are more complex because for each side of the sheet, four separate printing plates have to apply their own coating of cyan, magenta, yellow or black ink. Obviously, the colours have to line up perfectly, hence the vital importance of registration marks placed around the margins of each page to ensure pinpoint accuracy.

The presses do not run unattended but are policed by an operator (maybe even a master printer) who will periodically remove sheets from the printed pile to check them for problems. This quality check is not only for colour registration but also things like sharpness and ink density. All such sheets are discarded after inspection; they are not returned to the pile. As such, it is difficult to print the exact number of copies ordered. Indeed, printers always print quite a few extra copies (perhaps 10% of the total printrun) with there being a fair few overs above the number of copies ordered. For this reason, printers usually offer two figures in a printing quote: one price for the exact number of copies being quoted for and another price that includes an extra X run-on copies at a discounted price.

Yes, this is a wasteful process and arguably the term ‘green publishing’ is a contradiction in terms. But that is the subject for another post.

Meantime, it is time for all of those piles of printed sheets to move on to the bindery, the location of my next post.

(Post #7 of the Printing section of a lengthy series on the book production process, the first post of which is here.)