Fat and sleek, but not for long
Imagine, it is Monday morning in an academic library somewhere, anywhere, and the first post has just been delivered. Among the all the things arriving is a book that has long been awaited. It sits there for a moment, fat and sleek in a splendid jacket. But its impatient borrower must wait; first the book must be catalogued and branded with all sorts of marks and numbers designed to ensure the book is shelved in the right place and cannot go missing.
And what is the first thing the acquisitions librarian will do? He will rip off that splendid jacket and throw it in the bin.
Not wanted, not valued
Have you had a good look at the books shelved in your departmental or campus library recently? If your library is typical, then you’ll see that most of its books are cloth-bound hardbacks. It is all quite drab. The only splashes of colour will be from any paperbacks found in the collection (or, in more recent years, hardbacks with a printed paper case).
So, yes, it’s true; librarians do throw away book jackets – and with good reason, too. Jackets are slovenly things. They have a bad habit of flapping open, sliding down the shoulders of their owners, and falling off onto the floor. No matter how much tape is used to secure them to the book’s cloth cover, invariably the jacket will slip loose and find a place to hide. If it is the jacket on which they have carefully written the book’s classification details, then the librarians have a problem; the book too is now in hiding. No wonder, then, that librarians throw the jacket away and write the classification details directly on the cloth spine of the book.
A dumb attitude
Publishers know this. No wonder then that many put little value in creating a striking jacket design.
Perhaps there is some justification in this attitude in the case of hardbacks, which largely are bought by libraries (though in far fewer numbers than previously). Unfortunately, however, this attitude seems evident in the designs for many academic paperbacks as well. But in my opinion, and as I made quite clear in an earlier post, this attitude is dumb. The (paperback) cover matters, not least because it is a major determinant of buying behaviour among bookshops and individual book buyers.
Taking the time with and investing a little thought into the cover design is thus well worth it, and it need not take that much work or effort either. Preparing and implementing the design is the subject of my next post (with your role in the process following).